About annet
We're figuring this out as we go, just like you.
Progress over perfection
Our Story
We're a small team of passionate developers and researchers based in New Zealand 🇳🇿, obsessed with understanding what actually helps people achieve their goals.
We dive deep into productivity frameworks, behavioral psychology, and habit formation, not because we have to, but because we genuinely can't help ourselves. It's the real-world, trial-and-error, "let's figure this out together" kind of research.
We built annet because we needed it ourselves. We know what it's like to have big dreams and struggle with follow-through. We know the guilt of abandoned goals and the frustration of productivity systems that feel like work themselves.
So we're building something different: a platform that meets you where you are, celebrates every step forward, and never makes you feel bad about being human.
What We Believe
These principles guide everything we build
Progress Over Perfection
You don't need to be perfect. You just need to keep moving forward. Every small step counts.
Be Kind to Yourself
Self-compassion fuels progress; self-criticism stalls it. We're here to support, not judge.
Every Goal Matters
Whether it's running a marathon or drinking more water, your goals are valid and worth pursuing.
Safety First
All interactions must be positive, supportive, and psychologically safe. No shaming, ever.
Our Approach
AI-First, Human-Centered
We believe AI, when designed with care and attention to safety, can become the most powerful tool for human progress. We're obsessive about AI quality. The stronger our AI becomes, the better we can support you. But we never lose sight of the human at the center of it all.
Community Power
There's incredible power in supporting others on similar journeys. We're building a space where users can choose to connect, share, and lift each other up, because we rise by helping others rise.
Evidence-Based & Practical
We read the research papers, test the frameworks, and figure out what actually works in real life. Then we share what we learn through our Research & Insights blog, where we break down academic findings and practical strategies for goal achievement.
We're Learning Too
We don't have all the answers, and we're okay with that. We're building this platform iteratively, learning from our users, improving based on feedback, and adapting as we grow.
Just like we encourage you to embrace progress over perfection, we're doing the same. We're on this journey with you, figuring it out, making mistakes, learning, and getting better every day.
Our Commitment to You
We'll always prioritize your wellbeing over growth metrics.
We'll never shame you, pressure you, or make you feel bad about your progress.
We'll protect your privacy and never sell your data.
We'll keep learning, improving, and being transparent about our journey.
Built to help you make progress on what you care about.
Ready to Get Started?
Whether you're working on something big, small, or wonderfully weird, we're here to support you.